Course: Marketing Communication

In this course, we collaborated with Cillea Houghton, a Fitchburg State alumna from the class of 2015. Our class was divided into three groups and all focused on a different aspect of the brand: Publication, Social Media/Marketing, and Web Design. I was part of the Publication group where we were tasked with creating a journal featuring voices from around the world discussing the concepts and interpretations of peace. We aimed to bring a fresh perspective on traditional publishing by blending elements like audio, visual, and motion elements throughout the journal to create a multimedia, multi-sensory experience for the reader. Each page was thoughtfully designed to tell a story or visually represent an idea of peace.